aka NYC is the first 360ˇ full service advertising, marketing, digital and design agency servicing Broadway and live entertainment in New York. We are dedicated to smart thinking, strategic planning and selling tickets!

Redefining entertainment advertising in America.

This management-owned, independent full service advertising, marketing, digital, and design agency has been operating since 1995. With offices in the U.S., UK and Australia, aka has over 180 of the industry's best minds delivering creative, interactive, strategic, innovative and insightful marketing and advertising solutions to the entertainment industry worldwide, specializing in live entertainment, the arts, theater, film, television, music, museums, galleries, exhibits, events and cultural institutions. aka is the only global entertainment agency for the live entertainment, arts and cultural industries.

aka NYC was established as a consultancy in 2008 in response to our clients' requests for integrated campaign strategy and fulfillment on Broadway theater productions being handled by multiple agencies in New York City. In the summer of 2010, we expanded our offering to include media, marketing and partnerships, promotions, digital, interactive, creative, design, broadcast, research, box office and ticketing, sales analysis and cross-platform campaign management. Current and recent US theater clients on Broadway include Spider-Man, Rock of Ages, Tony Award¨-winning Best Musicals Memphis (2010) and Billy Elliot (2009), and Tony nominated plays The Motherf**ker with the Hat, Jerusalem and Arcadia.

The New York office is headed up by Elizabeth Furze and Scott Moore who oversee a team of experienced, dynamic and passionate professionals.

The aka team is results-driven, creative, dedicated and experienced. Our unique, integrated, and sales-focused approach enables us to deliver more effective campaigns, provide greater value to our clients and, most importantly, sell more tickets!


Our Portfolio